KICKSTARTER MASTERCLASS Design, entrepreneurship & storytelling with a crowd with Heather Corcoran / Kickstarter The role of the designer is changing, and so is the way products are made and distributed. Today, new tools and infrastructures – from digital fabrication to crowdfunding – allow individual designers, makers, nonprofits, and startups with bold ideas to fund and deliver products that may not have found support through conventional methods. With more than 20,000 design and technology projects funded, Kickstarter has been central to this shift. This 1 day session will introduce attendees to Kickstarter and crowdfunding as a storytelling tool, and as a way to bring creative projects to life alongside a community of backers. In addition to practical advice, the session will include hands-on activity and group discussion to help participants learn how to build the backbone of a campaign. Participants will: • Develop a plan for their Kickstarter campaign • Create an outline for their campaign story, and storyboard for their film • Identify assets needed to bring their product to life in film and photography • Think strategically about community and press outreach Participants should bring a project to discuss and work with, though it can still be in idea stage. The masterclass is FREE and it will be held in english. Program breakdown: h 10.00 Welcome h 10.15 Heather Corcoran Lecture 1 (About Kickstarter, numbers and curiosity and... + How to talk about your project) h 11.00 Q&A and discussion h 11.30 Projects’ pitch with quick feedbacks from Heather and OpenDot h 12.30 Lunch break h 13.30 Heather Corcoran Lecture 2 (Case studies of successful or failed projects, what and why + tricks on how to design your campaign and to spread the product’s story) h 14.15 Q&A h 14.30 Presentation of the Storytelling template h 15.00 Teamwork h 17.00 Final Presentation h 18.00 Closing h 19 Community Maker Party The masterclass is within the framework of Distributed Design Market Platform - DDMP, funded by the European Union through the Creative Europe programme and fosters the role of emerging Makers and Designers as part of a new digitized world.
25 Ottobre 2019
10.00 - 17.00